Sounds a simple question and I meet many small business owners who really DO love what they do. It’s quite refreshing to hear, especially after working with some managers who struggle from day to day, and are overwhelmed with daily challenges, deadlines and email content to absorb. Yet many small business owners, managers and leaders have numerous tasks that they don't enjoy doing.
I love what I do, I love coaching one-to-one, training groups of people, and I actually love the business generation side, meeting new people, networking, finding out about their challenges and helping them to move forward. Yet there are tasks that haunt me from my To Do list. They are tasks that I am capable of doing, but if I was to allocate a chunk of time doing them, I would feel guilty that I wasn’t out there looking for new business, or working on my own personal and professional development! They are tasks that desperately need doing to progress my business, yet they don’t move from the list as quickly as they should.
Just before Christmas I attended a one day workshop learning about Talent Dynamics (TD). This is a personality profiling tool, which helps you to identify when you are ‘in flow’. Being ‘in flow’ is when you are totally absorbed in what you are doing, you are fully focused, and time just seems to disappear.
My TD profile is a ‘Star’. This isn’t about me being the centre of attention, it’s about me being centre stage, but shining a light on those around me. My ‘strengths’ (according to the report) are: creative, outgoing, able to motivate and inspire others, quick to connect, holds the stage, high energy and knows how to have fun. Yes, that sounds like me.
My best activities in the workplace are: marketing, promotion, sales leadership, presenting, motivation and starting new projects. Yes, that’s me too.
My worst activities are: Financial detail, research and measurement, detailed writing and project management. Yep – spot on.
Which explains everything! It explains why I avoid researching information (I would rather be chatting to someone at a networking event), I struggle to read and absorb lots of detail (just give me the bullet points), and I would rather be giving a talk than taking down the detailed minutes of a meeting.
Well, I actually know all of this having being trained in psychometric profiling tools, but what I hadn’t realised that I have been my own block to success. I have been wearing so many hats, trying to do the detail as well as the creative thinking, that stuff just isn’t being followed through. I’m great at starting projects, but not following through. And so, when I paused, and considered for a moment what jobs I would love to let go of, and who could do them for me, I felt a tremendous sense of relief.
I have now found someone, Lynne (my sister!), to do the detailed tasks that I procrastinate on, and she loves doing research, managing projects, and getting things completed. In fact she has the exact opposite TD profile to me, which means we complement each other perfectly. This means that I have time to do more talks, networking, marketing which will help me to grow my business, knowing that the projects that have been simmering rather too quietly in the background, are now gathering momentum.
And which is why I have the time to write this blog – at last!